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Ten tools that will make your on-the-go small business easier (and more fun!)

Ten tools that will make your on-the-go small business easier (and more fun!)

Abask Marketing has been in business for six years now. When I made the decision to go out on my own, I made a list of potential clients and started pitching. By the time I made the leap and dumped the 9 to 5, I had a client roster worth well over $100,000 (annual revenue). Not bad for a one-girl show with very little overhead, eh? But nothing can ever be that simple.

Here’s what happened next…

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How to be a wealthy copywriter with only 4 clients or less

How to be a wealthy copywriter with only 4 clients or less

Is “wealthy copywriter” a possibility? In my experience, copywriters are not wealthy copywriters because they have high turnover with clients. To be a wealthy copywriter, or even a copywriter making a livable wage, you need to have clients on a retainer basis or at least coming back for repeat work. so that you’re not constantly searching for the next job. But, retainers – much like any commitment -tend to make people complacent. Think about it: we take spouses for... read more
The Copywriter’s Book Challenge (read to be a better writer in 2017)

The Copywriter’s Book Challenge (read to be a better writer in 2017)

  Every year we take on a copywriter’s book challenge as a group. We choose books to read that will enhance our writing and business skills and after we read them we write an honest report on each. The 2016 copywriter’s book challenge was not very successful. It just kind of fell off the edge of our plans. We read three (I think) of the books we chose, another three were partially read, and the remainders looked really good sitting on the desks when clients stopped by. For... read more
Are your core values at the core of your business?

Are your core values at the core of your business?

Core Values – yes or no? They can really set the tone for the way your company interacts with customers and how employees treat each other, but if you don’t know how to write core values, they can be mundane, bland and dishonest. Today, we walk you through the hows and how nots and, along with a free workbook, we walk you through how to use core values to create your ideal customer.

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