Here’s what we’re talking about…
Abask Marketing has been in business for six years now. When I made the decision to go out on my own, I made a list of potential clients and started pitching. By the time I made the leap and dumped the 9 to 5, I had a client roster worth well over $100,000 (annual revenue). Not bad for a one-girl show with very little overhead, eh? But nothing can ever be that simple.
Here’s what happened next…read more
Is "wealthy copywriter" a possibility? In my experience, copywriters are not wealthy copywriters because they have high turnover with clients. To be a wealthy copywriter, or even a copywriter making a livable wage, you need to have clients on a retainer basis or at...read more
Should I write a new blog post every week? Yes and no. Here’s how to know and how to maximize each blog post your write.read more
Every year we take on a copywriter's book challenge as a group. We choose books to read that will enhance our writing and business skills and after we read them we write an honest report on each. The 2016 copywriter's book challenge was not very successful. It...read more
Core Values – yes or no? They can really set the tone for the way your company interacts with customers and how employees treat each other, but if you don’t know how to write core values, they can be mundane, bland and dishonest. Today, we walk you through the hows and how nots and, along with a free workbook, we walk you through how to use core values to create your ideal customer.read more