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The Love/ Hate Relationship with Digital Evangelists

The Love/ Hate Relationship with Digital Evangelists

If the election taught us one thing it was this, “Most digital ‘news’ ain’t news. In fact, most of what you see online is bull.” Testimonials and statements of individuals are not to be construed as claims or representations of average earnings. We cannot, do not, and will not make any claims as to earnings, average, or otherwise. – Business IS personal, even when it’s digital. I have been in the content marketing business full time... read more
Why I hate the word “copywriter”

Why I hate the word “copywriter”

Before I get into the business of being a copywriter that hates the word copywriter, let me paint a picture for you… My son is obsessed with animals. His favorite is the cheetah. So, when we were at Disney and I saw another kid buying a big spotted cat (a soft toy, not the real thing), I said, “Nice cheetah.” The kid looked horrified, threw his fists down to his sides and yelled in my face, “It’s a leopard.” Can you imagine how a leopard feels every time... read more
Do we need negative news?

Do we need negative news?

“Civilization is a stream with banks,” wrote Will Durant in LIFE magazine. “The stream is sometimes filled with blood from people killing, stealing, shouting and doing the things historians usually record, while on the banks, unnoticed, people build homes, make love, raise children, sing songs, write poetry and even whittle statues. The story of civilization is the story of what happened on the banks of the river.”ยน

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