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Are your core values at the core of your business?

Are your core values at the core of your business?

Core Values – yes or no? They can really set the tone for the way your company interacts with customers and how employees treat each other, but if you don’t know how to write core values, they can be mundane, bland and dishonest. Today, we walk you through the hows and how nots and, along with a free workbook, we walk you through how to use core values to create your ideal customer.

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Why I hate the word “copywriter”

Why I hate the word “copywriter”

Before I get into the business of being a copywriter that hates the word copywriter, let me paint a picture for you... My son is obsessed with animals. His favorite is the cheetah. So, when we were at Disney and I saw another kid buying a big spotted cat (a soft toy,...

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