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The best way to use the leftover money in your marketing budget

The best way to use the leftover money in your marketing budget

by Rebecca Batisto | Marketing Team Member, Small Business | 0 comments

Don’t let the money in your budget go to waste! This year is winding down faster than any of us can keep up with. Before you know it, it will be time to evaluate what worked and what didn’t. It will be time to set up your marketing budget for the upcoming...
Fort Lauderdale is for Entrepreneurs

Fort Lauderdale is for Entrepreneurs

by Rebecca Batisto | An entrepreneur, Marketing Team Member, Small Business, stories | 0 comments

I am high off the recent experience that was the Women Empower Expo (WEX). The gathering of hopeful female entrepreneurs is a break from the normal networking events I experience. Being a copywriter that works within the more masculine construction, recruiting, and...
Ten tools that will make your on-the-go small business easier (and more fun!)

Ten tools that will make your on-the-go small business easier (and more fun!)

by Rebecca Batisto | An entrepreneur, Blogging, Copywriting, Small Business | 0 comments

MARKETING TOOLS ARE KEY! Being your own marketing department, your own sales team, you own HR department, and your own accounting division while you’re also trying to do the work that actually bring in money, is an exhausting, and sometimes impossible, task. On top of...
Are your core values at the core of your business?

Are your core values at the core of your business?

by Rebecca Batisto | Copywriting, Marketing Team Member, Small Business | 0 comments

I cannot remember the amount of core values I have rewritten for growing companies. I can almost guarantee that before I rewrote them, they had one or more of the following as a core value: Employees/ Team Members. We love ’em and they love us Customers: We love...
The Love/ Hate Relationship with Digital Evangelists

The Love/ Hate Relationship with Digital Evangelists

by Rebecca Batisto | Content Marketing, Content Marketing, Small Business | 0 comments

If the election taught us one thing it was this, “Most digital ‘news’ ain’t news. In fact, most of what you see online is bull.” Testimonials and statements of individuals are not to be construed as claims or representations of average...
A system beats a goal every time.

A system beats a goal every time.

by Rebecca Batisto | An entrepreneur, Copywriting, Marketing Team Member, Small Business | 0 comments

(Beware: AHA moment ahead!) At the beginning of every month, I jot down a list of goals that I would like to accomplish during the month. And, at the end of every month, there are usually at least one or two (honestly, more like four or five) things that aren’t...
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