I am also the Chief Content Officer at Abask Marketing. It’s my job to take the content strategies that Abask Marketing develops for Fortune 100 companies and turn each one into actionable copywriting that attracts, engages, and creates loyal clients.
I love my job. I can work from anywhere with an Internet connection (and my travels have taken me far and wide). I get to interact with some of the most fascinating business owners anyone could ever imagine. But, it hasn’t always been a walk in the park. There are ups and downs to running any business and, given the subjective nature of copywriting, this business can be tougher than others. So, I started UntangledWriter.com to share some of the things that work for me and some of the downfalls that any fledgling copywriter should avoid.
Really! No click bait or nonsense involved. I hate when I go to a website for advice and pop-ups are all over, so I don’t do that! I offer advice because I love to write, I love to teach, and I love to meet new people. Of course, I also love to make money for me, my family, and the community I support, but I know how overwhelmed (and possibly short on cash) new copywriters feel, so I offer different levels of advice to fit writers on every level:
1) my completely free copywriting advice column, with no sign-up or sacrificial offerings required, 2) my newsletter (still free) where I offer the next level of advice, like daily copywriting action plans, or 3) one on one coaching sessions that kick off your copywriting business quickly, efficiently, and without that horrible lost feeling.
- I’ve been where you are.
I was the VP of Marketing & Communications for a multi-million dollar company before packing it all in to start Abask Marketing. I had a 1-year-old and a second child on the way. I was scared and excited and overwhelmed. There were some scary moments but I prevailed and I can help you prevail too.
- I have the best clients and digi-buddies in the world.
Whether I’m working with marketing teams at large companies or freelance designers, I love my tribe. I couldn’t do this without them. We are an open-minded, fun, supportive, and crazy driven bunch! It’s no accident that you’re here.
- I’ve been a hot shot and a nobody.
I went from being the boss of many to starting an agency by myself. For the first few months, I was talking through strategies with my dog! I was broke, completely overwhelmed, and lonely. Now, I am so happy to be helping other copywriters build and make an actual profit doing a job they love.
- I’ve had struggles with clients.
I was lucky to have a couple clients when I started Abask, but I was terrified of losing them. I took all the work I could get and my little agency started to grow. And then sink. And then grow. And then sink again… until I finally figured out my rhythm. I had to learn which clients were a good fit for me, and how and when to say “NO!” I can help you figure it out too.
Starting out as a copywriter is overwhelming. You will have productive days and days where you feel like you’re chasing your tail and getting nowhere fast. To avoid the mad days, a plan can save your sanity and your business. Click the icon above to follow our 30-day plan for becoming a successful copywriter. You will receive the first 30-day plan, at a low price. If you love it, sign up for the 30-60 day plan via email. If you can’t get enough, our 90-120 day plan is available from the copywriting store.
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