So, you’ve decided it’s time for a new website design—exciting! Your website is the face of your business online, the place where potential clients decide if they want to work with you or move on to a competitor. But before diving into the design process, it’s important to set a strong foundation by answering a few key questions.

At Abask Marketing, we’ve helped countless businesses create websites that not only look stunning but also drive results. Whether you’re redesigning an outdated site or starting from scratch, here are five essential questions to guide your process and ensure your new website design meets your goals.

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1. What Is the Primary Goal of Your Website?

This might sound basic, but it’s the most important question to answer. What do you want your website to achieve? Are you trying to generate leads, sell products, showcase your portfolio, or simply provide information about your services?

Each goal requires a different approach to website design. For instance:

• A lead generation site should prominently feature call-to-action buttons and forms.
• An e-commerce site needs intuitive navigation and an easy checkout process.
• A portfolio site should emphasize visuals and storytelling.

Having a clear goal will shape every decision, from the layout to the content strategy. At Abask Marketing, we focus on aligning your website’s design with your business objectives to create a site that works as hard as you do.

2. What are the Pain Points of Your Target Audience?

Your website isn’t about you—it’s about your audience. To create an effective design, you need to understand who you’re speaking to. Are your visitors primarily businesses or individuals; are they mostly male or female; are they younger or more mature? Are they tech-savvy and interested in high-tech design, or do they prefer simple navigation?

For example:

• If you’re targeting younger audiences, a modern, bold website design with dynamic visuals might be the way to go.
• If you’re catering to professionals, a clean, professional design with clear navigation will likely resonate more.

So, understanding your audience helps with design and even with writing the content (which leaks into SEO), BUT here’s the key: you need to know why they’re visiting your website.

There are generally two reasons for visiting a website:

1. You heard about the company or its employees, and you’re trying to learn more. In this case, the About page needs to answer all the questions.
2. You have searched for a company to solve your problem and landed on this website. In this case, the Home page needs to showcase your main services and carry the visitor through quickly to the Services page.

If you have a specific campaign that will bring visitors to your site that could need other info (like a special offer or a new service), you will want to consider a landing page for answering these questions.

Here’s a blog about landing pages: The Art of Landing Pages: Designing for Conversions, Not Just Clicks

Knowing your audience helps us at Abask Marketing craft designs that connect and convert. This is where user experience (UX) comes into play—ensuring your visitors have a seamless, enjoyable journey through your site.

3. What Content Will You Feature?

Content and design go hand in hand. Before jumping into the design phase, think about the type of content your site will showcase. Will it be blog-heavy? Do you need a robust services section? Will you have videos or testimonials?

Some key considerations include:

• Visuals: Do you have high-quality images or videos, or will you need help sourcing them?
• Copywriting: Does your existing content need an update, or will you need fresh, SEO-friendly text?
• SEO: What keywords (like “website design”) will help your site rank higher in search engines?

At Abask Marketing, we ask these questions and weigh your options before we even kick-off. That way, we can set a budget and timeline and deliver as promised. This info will also help you with SEO-optimized copy to ensure your site gets noticed.

4. What Is Your Budget and Timeline?

Understanding your budget and timeline upfront will help streamline the design process. Website design can vary greatly in cost depending on the features you need, such as e-commerce capabilities, integrations, or custom animations.

Likewise, knowing your timeline helps manage expectations. A simple, informational site may take a few weeks, while a complex, custom design could take several months. At Abask Marketing, we work closely with clients to create designs that fit both their budget and schedule, delivering beautiful, functional websites on time and within scope.

5. How Will You Maintain Your Website?

A beautiful website design is only the beginning. Once your site is live, you’ll need a plan for updates, maintenance, and analytics. Will someone on your team handle this, or will you need ongoing support?

Some key questions to consider:

• How often will you update your content?
• Do you need a content management system (CMS) that’s easy to use, like WordPress?
• Who will monitor your site’s performance and make adjustments over time?

At Abask Marketing, we don’t just deliver great website designs—we also provide training and ongoing support to ensure you can manage your site with confidence. We build websites that grow with your business, not ones that leave you stuck or frustrated.

Why Abask Marketing?

When it comes to website design, experience matters. At Abask Marketing, we pride ourselves on creating websites that are not just visually stunning but also strategically built to achieve your business goals. From lead generation to user experience, we handle every aspect of the design process with care and expertise.

We’ve worked with businesses of all sizes, crafting sites that reflect their brand and resonate with their audiences. Don’t just take our word for it—check out our portfolio and see what we’ve done for other companies like yours! Click here to view our portfolio.

Final Thoughts

A successful website design starts with the right questions. By clarifying your goals, understanding your audience, planning your content, setting a budget, and preparing for maintenance, you’ll set yourself up for success.

At Abask Marketing, we’re here to guide you through every step of the process, ensuring your new website is not only beautiful but also built to grow your business. Ready to get started? Let’s create something amazing together.

View Our Portfolio and Schedule a Consultation

With these five questions answered, your journey to a stunning, high-performing website design begins. Let’s make it happen!