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What Every Copywriter Should Do This Summer

Ah, Summer! How do I love thee? Let me count the ways...Summer is my favorite time of year. I love the heat, I love the beach, I love the ocean, I love that things are a little slower at work and I can make HUGE plans for the upcoming year.On the first year I became a...

How To Build A Brand Package That Will Blow Your Client’s Mind

Today, we are going to walk through the brand package that we put together for our clients' new employees. We'll talk about delivering the package in a way that makes updates easy and how to answer questions from newbies without getting completely overwhelmed. When...


In today's world, we are unlikely to purchase anything without first looking at reviews. Reviews are now a multi-million dollar industry, with major websites including Goodreads, solely dedicated to collecting reviews and companies offering to get you hundreds of fake...

What To Do When You Disagree With A Client

When you get hired as a freelancer, you feel proud! Somebody is actually paying you for the skill you believe you have. But, at some point, it's inevitable that you'll be asked to work on something that you think is a waste of time or goes against your beliefs. Today,...

Why I hate the word “copywriter.”

Before I get into the business of being a copywriter that hates the word copywriter, let me paint a picture for you...My son is obsessed with animals. His favorite is the cheetah. So, when we were at Disney and I saw another kid buying a big spotted cat (a soft toy,...

How much does a competitive professional blogger actually charge?

Writing is just like every other service you pay for.
If you want a $5 steak, you’ll also get a $500 doctor bill.
If you want a SALE price, you can’t expect to get the same price every time.
If you want reliable, trustworthy, and successful, and you can afford it, then don’t waste time or effort trying out newbie writers or foreigners. You get what you pay for.

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