Here’s what we’re talking about…
Use it or lose it! If you have money left in your marketing budget, here are a few of the ways you can successfully close out your year.read more
I am high off the recent experience that was the Women Empower Expo (WEX). The gathering of hopeful female entrepreneurs is a break from the normal networking events I experience. Being a copywriter that works within the more masculine construction, recruiting, and...read more
Abask Marketing has been in business for six years now. When I made the decision to go out on my own, I made a list of potential clients and started pitching. By the time I made the leap and dumped the 9 to 5, I had a client roster worth well over $100,000 (annual revenue). Not bad for a one-girl show with very little overhead, eh? But nothing can ever be that simple.
Here’s what happened next…read more
Is "wealthy copywriter" a possibility? In my experience, copywriters are not wealthy copywriters because they have high turnover with clients. To be a wealthy copywriter, or even a copywriter making a livable wage, you need to have clients on a retainer basis or at...read more
Every year we take on a copywriter's book challenge as a group. We choose books to read that will enhance our writing and business skills and after we read them we write an honest report on each. The 2016 copywriter's book challenge was not very successful. It just...read more