Are you looking to ramp up engagement on your LinkedIn posts? You’re in the right place. LinkedIn isn’t just a professional networking site; it’s a vibrant community where engaging content reigns supreme. In this blog, we’ll explore practical ways to increase your engagement by up to 30%. Let’s dive in!

Abask is an award-winning content marketing & communication agency. We develop marketing strategies for clients who want to make money, make friends, and make a difference. We’ve been running LinkedIn company pages and C-level profiles – for our clients since 2011. We know what works, what doesn’t, and the newly-released opportunities for creating connections.

 

Understanding Your Audience

Know Who You’re Talking To

Before you post anything, ask yourself: who is my audience? LinkedIn is teeming with professionals from various fields. Understanding the interests, challenges, and needs of your target audience is crucial. Tailor your content to address their problem points, and you’re already on the path to better engagement.

Engagement Begins with Relevance

Once you know your audience, ensure your content is relevant to them. Share industry insights, trends, and experiences that resonate. When your content is relevant, engagement naturally follows.

Crafting Compelling Content

Quality Over Quantity

LinkedIn success means consistency. That being said, it’s not just about posting regularly but posting quality content. Ensure your posts are well-researched, informative, and offer value. Quality content sparks conversations and shares.

Storytelling Works Wonders

People love stories, especially ones they can relate to. Share your professional journey, successes, and even failures. Authentic storytelling enhances relatability, driving engagement.

Stories are starting to become more personal on LinkedIn, and this is a trend that mirrors work/life balances everywhere. Think about the melting of workspaces and home life with remote work. To jump on this trend, consider sharing experiences from your daily life outside of work.

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Timing is Key

Understanding Peak Hours

Posting when your audience is most active is crucial. Research and experiment to find out when your posts get the most visibility and interaction. You can also use a scheduling tool like CoSchedule to provide these details to you. This often varies between industries and demographics.

Consistency Matters

Regular posting keeps you visible and relevant. We recommend posting daily at a minimum and mixing up the post formats. Develop a content calendar to maintain a consistent posting schedule. This doesn’t mean inundating your audience but rather staying present in their feeds.

 

Leveraging Visuals

A Picture is Worth a Thousand Words

Visual content grabs attention. Use high-quality images, infographics, or short videos to complement your text posts. Visuals can significantly increase the likelihood of your post being noticed and engaged with.

Customize and Personalize

Don’t just use any image. Tailor visuals to echo your message and brand. Personalized graphics and videos often perform better in terms of engagement.

 

Engaging with Your Network

Be a Part of the Conversation

Engagement is a two-way street. Respond to comments on your posts and actively participate in discussions on others’ content. This builds relationships and encourages others to engage with your posts.

Expand Your Network

Regularly connect with new professionals. A growing network means a broader audience for your content, leading to increased engagement.

Using Hashtags Wisely

Relevant Hashtags Only

Use hashtags that are relevant to your post and industry. This improves the discoverability of your content. However, don’t overdo it – a few well-chosen hashtags are better than a long list.

Create a Brand Hashtag

Consider creating a unique hashtag for your brand or specific campaigns. It can enhance brand visibility and make your content easily searchable.

Analytics: Your Guiding Star

Track and Analyze

Use LinkedIn’s analytics tools to understand which posts perform well. Look at engagement rates, best posting times, and audience demographics. This data is invaluable for refining your strategy. At Abask Marketing, we provide monthly reports to our LinkedIn management clients.

Adapt and Evolve

Based on your analytics, tweak your content strategy. Experiment with different types of posts and formats to see what resonates best with your audience.

 

Paid Promotions: A Boost Worth Considering

Invest in Your Visibility

Sometimes, a little investment goes a long way. Consider using LinkedIn’s paid promotions to increase the reach of your top-performing posts.

Targeted Campaigns

With LinkedIn ads, you can target specific audiences, ensuring that your content reaches the right people. This can significantly boost engagement, especially for business-oriented campaigns.

 

Boosting engagement on LinkedIn isn’t rocket science, but it does require time, thoughtful strategies, and a bit of experimentation. Understand your audience, produce quality content, engage actively, and use analytics to guide your way. Implement these tips, and you’re well on your way to a 30% increase in engagement.

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