To ensure your logo is used in the way you expect, we can create a brand standards manual. This lays out the way your logo should appear in every instance. This document helps increase your company’s credibility and has previously helped two clients to sell their companies.
Click below to view the Agile ATS Brand Standards Manual.
Agile ATS
In 2022 Agile ATS rebranded its company in order to convey a more playful and friendly character. They came to us for a logo and brand standards manual.
Our client built an applicant tracking system for technology companies. The ATS was simpler, faster, and more customer-friendly than any other solution on the market. They were hoping to represent friendliness, agility, and speed in their logo. The CEO requested a logo that used a galago.
Our design team created 4 versions that each used the animal but in different ways. Keeping the end audience – technology companies – in mind, each logo took certain characteristics into consideration:
- Simplicity: logos used only one color (which could transpose depending on the background).
- Modern: the animal was represented using simple lines.
- Playful & Elegant: the animal’s eyes or tail represented playfulness, while the lines exude elegance and agility
Agile ATS chose one of the first options we delivered as is – without any tweaks or changes. From their choice, we developed a Brand Standards Manual including logo versions, font choices, and imagery for use on websites, social media, and printed collateral.