THE WORK: The brochure has a simple goal of motivating the right client to book a cruise line vacation. The ideal recipient is a luxury, non-family vacationer and the copy for this brochure reveals the elegance of the ship, the personalized service that guests can expect and the elevated experience available through Ponant’s cruise lines

Keywords were chosen through careful research of the ideal audience. This brochure would be available printed and also digitally, providing an ideal opportunity for search engine optimization. That being said, the words chosen hinted at a level of service that I extravagant and sometimes opulent, a level of service that is personalized beyond the standard cruise line. In this way, we aimed to reach the ideal client and provide them with a motivation to book a trip immediately.