Spectra360 Salary Guide | Copywriting & Design

For several years in a row, Spectra360 requested that we develop a salary guide for them to use as a lead magnet.

A lead magnet is used as a way to collect meetings with potential clients. Spectra360 clients always want to know if they are paying the correct amount to hire and retain the very best employees for their business. Spectra360 used Abask for the design and copywriting of the booklet, as well as the landing page and ensuing marketing campaign to encourage downloads. 

Please click through to view the Salary Guide in its entirety and read our copywriting. If you’d like to know whether we can work on your next copywriting project, please schedule a consultation.