THE BLOG

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Fort Lauderdale is for Entrepreneurs

Fort Lauderdale is for Entrepreneurs

I am high off the recent experience that was the Women Empower Expo (WEX). The gathering of hopeful female entrepreneurs is a break from the normal networking events I experience. Being a copywriter that works within the more masculine construction, recruiting, and...

Ten tools that will make your on-the-go small business easier (and more fun!)

Ten tools that will make your on-the-go small business easier (and more fun!)

Abask Marketing has been in business for six years now. When I made the decision to go out on my own, I made a list of potential clients and started pitching. By the time I made the leap and dumped the 9 to 5, I had a client roster worth well over $100,000 (annual revenue). Not bad for a one-girl show with very little overhead, eh? But nothing can ever be that simple.

Here’s what happened next…

How to be a wealthy copywriter with only 4 clients or less

How to be a wealthy copywriter with only 4 clients or less

Is "wealthy copywriter" a possibility? In my experience, copywriters are not wealthy copywriters because they have high turnover with clients. To be a wealthy copywriter, or even a copywriter making a livable wage, you need to have clients on a retainer basis or at...

Are your core values at the core of your business?

Are your core values at the core of your business?

Core Values – yes or no? They can really set the tone for the way your company interacts with customers and how employees treat each other, but if you don’t know how to write core values, they can be mundane, bland and dishonest. Today, we walk you through the hows and how nots and, along with a free workbook, we walk you through how to use core values to create your ideal customer.

The Love/ Hate Relationship with Digital Evangelists

The Love/ Hate Relationship with Digital Evangelists

If the election taught us one thing it was this, "Most digital 'news' ain't news. In fact, most of what you see online is bull." Testimonials and statements of individuals are not to be construed as claims or representations of average earnings. We cannot, do not, and...

Every writer should be in a mastermind group they love

Imagine having your own group of like-minded people. All at different stages, but basically aiming for the same target. All willing to listen and help each other. AND the best part of all is that none of them are pushing a course or making crazy promises to get you into the group. That, my friends, is a mastermind.

Do we need negative news?

Do we need negative news?

“Civilization is a stream with banks,” wrote Will Durant in LIFE magazine. “The stream is sometimes filled with blood from people killing, stealing, shouting and doing the things historians usually record, while on the banks, unnoticed, people build homes, make love, raise children, sing songs, write poetry and even whittle statues. The story of civilization is the story of what happened on the banks of the river.”¹

Book Report: Big Magic

Book Report: Big Magic

You read this book and you will feel all froufrou and warm inside. So you will sit down to meditate and be in touch with the world’s cosmic energy. While you’re sitting there waiting for a sign, you’ll start thinking about the laundry. Might as well do a load of laundry rather than sit here, so you’ll do a load of laundry while you wait for the cosmos to visit…

5 easy ways to get an impulse purchase from your blog visitors.

5 easy ways to get an impulse purchase from your blog visitors.

If you have been providing consistently good content, building your credibility and nurturing your followers, all it takes is one blog post kissed by the Gods and you are suddenly seeing sales like you never imagined. But for most of us, our content is good, people are visiting the site, we’ve built up interest, but not one of those lovely visitors hits the final purchase button. Why God? Why?
That’s the question we are considering today: What can you do to trigger an impulse purchase?

50 Blog Post Topic Ideas

50 Blog Post Topic Ideas

How many times have you sat at your computer to write a blog and not known what to write about? To give you some ideas, I’ve compiled a list of 51 blog topics that you can write about so next time you say, “What should I blog about?” you’ll have an answer at the ready!

Ask for Referrals

Ask for Referrals

Ever had a conversation with a client that left you thinking, “Why can’t all of my clients be like him?” Well, hold on to to your hats folks because I am here to tell you that they can! Really!

Crush your entrepreneurial funk in eight easy steps

Crush your entrepreneurial funk in eight easy steps

The funk I’m talking about is a kind of entrepreneurial depression. It can last for a few days or longer, but it is completely normal. It’s the suckiest part of running a business, whether you are a freelancer, a small business owner or even the owner of a large business (at that stage, it’s usually your employee hassles that make you wonder if it’s all worth the bother).

How To Build A Blog Schedule That Will Crush Your Goals

How To Build A Blog Schedule That Will Crush Your Goals

  Last week I had to set up a social media calendar for a client that has not updated their Facebook profile for a year. I was working with their designer who has the approval (and wherewithal) to sign off on everything except budget. The first thing I did, which...

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