THE BLOG

Here’s what we’re talking about…

How much does a competitive professional blogger actually charge?

Writing is just like every other service you pay for.
If you want a $5 steak, you’ll also get a $500 doctor bill.
If you want a SALE price, you can’t expect to get the same price every time.
If you want reliable, trustworthy, and successful, and you can afford it, then don’t waste time or effort trying out newbie writers or foreigners. You get what you pay for.

Fort Lauderdale is for Entrepreneurs

I am high off the recent experience that was the Women Empower Expo (WEX). The gathering of hopeful female entrepreneurs is a break from the normal networking events I experience. Being a copywriter that works within the more masculine construction, recruiting, and...

Ten tools that will make your on-the-go small business easier (and more fun!)

Abask Marketing has been in business for six years now. When I made the decision to go out on my own, I made a list of potential clients and started pitching. By the time I made the leap and dumped the 9 to 5, I had a client roster worth well over $100,000 (annual revenue). Not bad for a one-girl show with very little overhead, eh? But nothing can ever be that simple.

Here’s what happened next…

How to be a wealthy copywriter with only 4 clients or less

Is "wealthy copywriter" a possibility? In my experience, copywriters are not wealthy copywriters because they have high turnover with clients. To be a wealthy copywriter, or even a copywriter making a livable wage, you need to have clients on a retainer basis or at...

Are your core values at the core of your business?

Core Values – yes or no? They can really set the tone for the way your company interacts with customers and how employees treat each other, but if you don’t know how to write core values, they can be mundane, bland and dishonest. Today, we walk you through the hows and how nots and, along with a free workbook, we walk you through how to use core values to create your ideal customer.

The Love/ Hate Relationship with Digital Evangelists

If the election taught us one thing it was this, "Most digital 'news' ain't news. In fact, most of what you see online is bull." Testimonials and statements of individuals are not to be construed as claims or representations of average earnings. We cannot, do not, and...

Every writer should be in a mastermind group they love

Imagine having your own group of like-minded people. All at different stages, but basically aiming for the same target. All willing to listen and help each other. AND the best part of all is that none of them are pushing a course or making crazy promises to get you into the group. That, my friends, is a mastermind.

Do we need negative news?

“Civilization is a stream with banks,” wrote Will Durant in LIFE magazine. “The stream is sometimes filled with blood from people killing, stealing, shouting and doing the things historians usually record, while on the banks, unnoticed, people build homes, make love, raise children, sing songs, write poetry and even whittle statues. The story of civilization is the story of what happened on the banks of the river.”¹

Book Report: Big Magic

You read this book and you will feel all froufrou and warm inside. So you will sit down to meditate and be in touch with the world’s cosmic energy. While you’re sitting there waiting for a sign, you’ll start thinking about the laundry. Might as well do a load of laundry rather than sit here, so you’ll do a load of laundry while you wait for the cosmos to visit…

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