The Secret to Getting Ahead is Knowing Where to Start
CMO on Demand a.k.a. Fractional CMO
Most B2B organizations reach a plateau where their current marketing efforts can no longer support their growth ambitions. Too often, firms fall into a reactive “stop-start” cycle, ramping up marketing only when the pipeline is dry, then pausing efforts once the sales team is busy. This inconsistency prevents real scaling and leaves revenue to chance.
As a Fractional CMO, I provide the strategic vision, operational leadership, and revenue accountability of a seasoned C-suite executive without the overhead of a full-time hire. I specialize in transforming fragmented marketing tasks into high-velocity revenue engines, helping you scale output through automation and build the internal infrastructure required to maximize your firm’s enterprise value.
FRESH IDEAS AND TENACITY
What is a Fractional CMO?
Think of a Fractional CMO (fCMO) as an experienced marketing executive who joins your leadership team on a part-time or contract basis.
For B2B companies, a Fractional CMO fills the gap between “having a marketing person” and “having a marketing strategy.” While a marketing manager or agency focuses on executing tasks, like posting to social media or sending emails, as your fCMO, I focus on the why and the how:
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Strategic Oversight: I align your marketing goals with your overall business objectives and bottom-line revenue.
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Department Leadership: I manage your existing team and help you build a new one to ensure everyone is aligned on the same North Star.
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Systems Architecture: I build the infrastructure, MarTech stacks, and automated workflows that allow your business to scale without chaos.
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Executive Mentorship: I provide a seat at the leadership table, offering the data-driven insights needed to make high-stakes decisions about rebranding, entering new markets, or prepping for an acquisition.
In short, a Fractional CMO provides the steady, experienced hand at the helm that a growing B2B firm needs to navigate complex transitions and drive predictable growth.
meet your fractional cmo
Since 2009, Rebecca Batisto has served as a "CMO on Demand."
In this role, she moves beyond traditional agency execution to focus on the critical inflection points that define a B2B company’s future:
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Scaling & Expansion: Navigating the transition from small business status to enterprise-level operations.
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Strategic Positioning: Developing the brand equity and Ideal Customer Profile (ICP) alignment required to launch new divisions.
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M&A Readiness: Optimizing marketing operations and messaging to maximize enterprise value for firms preparing for sale or acquisition.
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Revenue Architecture: Implementing content and lead generation strategies that have generated an estimated $92 million in sales for her clients.
Rebecca's fCMO Experience
Strategic Leadership for High-Growth B2B Firms
Rebecca Batisto is a high-impact marketing executive with nearly two decades of experience helping B2B organizations navigate the transition from “successful” to “scalable.” Having built marketing departments from the ground up for rapidly growing firms, she specializes in providing the strategic vision and operational discipline required to drive consistent revenue. Her approach is rooted in the belief that marketing should not be a series of disconnected tasks, but a cohesive engine aligned with the company’s broader financial and operational goals.
Rebecca’s career is defined by her ability to lead companies through massive inflection points. Most notably, she architected the marketing infrastructure for a startup governmental contracting agency, steering their growth from $450,000 to over $110 million in revenue. This period of hyper-growth culminated in a successful acquisition by one of the nation’s largest government contractors, a testament to the brand equity and organizational value she creates.
Rebecca's Areas of Expertise
As a Fractional CMO, Rebecca partners with B2B founders and CEOs who are readying for a sale, launching new divisions, or pushing through the plateau of small-business status. She provides the “steady hand at the helm” needed to professionalize marketing operations, refine brand positioning, and build the systems that ensure long-term, predictable growth.
Rebecca has an extensive history of working with complex industries, such as Staffing and Recruitment, which present a unique challenge: the need to serve two distinct Ideal Customer Profiles (ICPs) simultaneously. Rebecca brings deep expertise in balancing these dual-sided markets and developing sophisticated messaging that attracts top-tier talent while driving high-value client acquisition. She understands that in a dual-ICP model, marketing must act as a bridge, ensuring that growth on one side of the house directly fuels the success of the other.
Rebecca's Resume
Rebecca Amesbury is a high-impact Fractional CMO and growth architect who helps entrepreneurs transform vision into a scalable, institutionalized marketing engine.
Holding both a Bachelor’s and a Master’s degree in Communication, she blends deep psychological insight with high-level strategy to move the needle on brand authority and revenue.
Having led successful initiatives for clients across the US, Europe, Canada, and the Caribbean, Rebecca brings a sophisticated, global perspective to market expansion, ensuring that brands resonate across borders and diverse consumer demographics.
She excels at auditing marketing operations to identify key areas for process automation and rigorous budget optimization. By transitioning companies away from fragmented, founder-led efforts, she installs the structured oversight necessary to stabilize the marketing function and align cross-functional teams.
Her experience ranges from the high-velocity world of startups to the complex environments of corporate giants like AutoNation, providing the senior-level leadership required to build a sustainable, data-driven framework for long-term growth.
Rebecca's Ideal Clients
Beyond chemistry, Rebecca’s ideal client is one who seeks a strategic architect to eliminate operational bottlenecks and build a sustainable, professionalized marketing department that drives long-term brand equity.
Rebecca: doer or advisor?
Her impact is further amplified by the global ecosystem she has cultivated over years of international leadership. Rebecca provides her clients with more than just her own expertise; she offers a force multiplier through her extensive network of colleagues, friends, and advisors across the globe. This access to some of the most creative and innovative minds in marketing today allows her to bring world-class insights and specialized talent to any challenge. By combining her own hands-on strategic leadership with this powerhouse global network, she ensures her clients are always at the forefront of industry innovation.
Working with Rebecca is always a pleasant experience, and one of the things that truly distinguishes her from the rest is how she truly listens to what your vision is for your brand and works with you to turn your vision into a reality. She has a keen business mind, which she applies to your strategy to put you on the path to develop a brand that will give you a competitive advantage. In short, Rebecca finds a way to just make things seem easy for her customers and I would highly recommend her marketing and branding strategy services to anyone in need of that support.
Joe Albano,
CEO, Ardent Eagle
FRESH IDEAS AND TENACITY
Why Not Hire
In-House?
“The stability of a steady paycheck can lead to the apathy of an in-house marketing team.”
From overhead costs to insurance, payroll, and more, the expenses of a full-time employee add up quickly. On top of a base salary, add about 30% to the total compensation package for overhead, $12,000 per employee per year for office space and tools, and around $4,700 per hire for a new employee. Whew – that’s got me sweating. 😰
Abask Marketing is an award-winning copywriting, content marketing, and communications agency dedicated to building clients’ credibility, expanding their customer base, and enhancing their brand recognition.
By committing to a monthly retainer with us, you not only gain the expertise of a full-time CMO, but you also get a full-service design and branding team, social media experts, multiple copywriters, a website and SEO team, and a marketing coordinator.
She set our marketing strategy and executed it through her team and by collaborating with a number of outside vendors. Thanks to her efforts, we were able to portray a positive image to our various stakeholders and gained national notoriety for the work we were doing. After we sold SGIS, Rebecca continued to work with as a consultant, helping re-launch our SkillStorm brand. She is extremely creative, resourceful, and professional.
Vince Virga,
Owner, SkillStorm & SGIS
OUR PROCESS IS SIMPLE
How do Fractional CMO agreements work?
By analyzing your current market standing against your long-term vision, I will design a customized roadmap that bridges the gap between where you are today and where you want to be.
Strategic Audit & Architecture.
Every engagement begins by establishing a clear, data-driven vision. Before we move into execution, I perform a clinical assessment of your organization to identify exactly what is standing between you and your growth goals.
This phase is a deep dive into your brand reputation, competitive landscape, and any operational friction across your internal divisions, specifically the alignment between sales, recruiting, and marketing. I look past the standard metrics to find the “why” behind your current performance.
The deliverable for Phase 1 is a comprehensive Strategic Blueprint that provides three layers of clarity:
- A 3-Month Tactical Roadmap: Immediate “quick wins” to stabilize your pipeline and implement foundational automation.
- A 1-Year Growth Trajectory: The framework for scaling your market share and refining your ICP.
- A 3-Year Strategic Goal: The long-term vision for market leadership or exit readiness.
Execution & Optimization
During this phase, I focus on Operational Scaling. I integrate AI and MarTech solutions needed to streamline your workflows, turning manual tasks into an automated revenue engine.
This is also where we consider potential recruiting and mentoring of internal marketing talent, vetting growth-minded professionals or coordinating with high-performance specialists to ensure every tactical move is executed to the standards we expect to reach.
Transition to Advisory
Unlike a traditional agency that seeks to tether you to a retainer, my goal is to build a self-sustaining marketing engine for your company. Once we have reached the right point and your team is firing on all cylinders, I move into an advisory role, providing the high-level oversight, expert advice to the marketing leadership, and “gut-check” guidance you need to maintain momentum.
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Like what you see?
Schedule a FREE
consultation today!
Like what you see?
Schedule a FREE
consultation today!
Rebecca is hands down the most effective marketing strategist I have ever worked with . She has a way of getting the results you are looking for and is truly a pleasure to work with. I would love the opportunity to work with Rebecca again.
Bill Peppler
COO, Kavaliro
I have questions
Frequently Asked Questions
How is the fCMO services connected to Abask Marketing
A common challenge for B2B leaders is the “Strategy-Execution Gap;” having a great plan but no one to build it, or having a great team but no clear direction. My role as your Fractional CMO, backed by the resources of Abask Marketing, solves both.
I am the Architect; Abask is the Construction Crew.
While I step into your organization to provide high-level leadership and strategic direction, Abask Marketing can serve* as the specialized engine that brings that strategy to life. This unique relationship gives you a distinct advantage:
Seamless Integration: You don’t have to spend months searching for, vetting, and onboarding multiple vendors. I already have a “special forces” team at Abask ready to implement the MarTech stacks, AI automations, and content strategies we define in your roadmap.
Direct Accountability: Because I oversee the strategy and lead the Abask team, there is no “lost in translation” moment. I am personally responsible for ensuring that the work produced meets the high-level business goals we’ve set for your growth.
Flexible Scaling: You gain access to a full-service marketing department without the overhead of hiring full-time specialists in every niche (SEO, Design, Automation, etc.). You can scale your execution up or down based on the “Customized Pathways” we design together.
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*In no way are you tied to Abask should you choose to work with Rebecca as fCMO.
Are you experienced in the Staffing or Recruiting industry?
I have extensive experience partnering with firms across the entire spectrum of the industry, including:
Diverse Service Models: Whether your firm operates on Retained Search, Contingency agreements, or Contract staffing, I know how to tailor a marketing engine to your specific cash-flow and sales cycles.
Enterprise Solutions: I have a proven track record of building the brand authority and operational infrastructure required to support RPO (Recruitment Process Outsourcing) and MSP (Managed Service Provider) models.
Dual-Market Mastery: I specialize in the “Staffing Catch-22″—creating a balanced marketing ecosystem that simultaneously attracts high-level talent to your bench while driving new client acquisitions for your sales team.
Because I speak the language of staffing, our strategy sessions won’t be spent explaining what a “submittal” or “bill rate” is. Instead, we’ll spend that time architecting the AI-driven automations and high-level messaging that will push your firm past its next growth milestone.
What industries do you work with?
Most of our clients are in recruitment, construction, healthcare, travel, or the maritime industry.
That being said, we have also worked with government contractors, several restaurants, three universities, realty companies, vacation rentals, an airline, a cruise line, hotels, tech companies, a Nobel Peace Prize winner, and the nation’s largest car dealership.
We like working with open-minded, honest people. That’s our favorite niche.
What will you NOT do?
- I won’t swim with sharks.
- I won’t work with closed-minded people, or people looking to go viral in the same time it takes for an avocado to ripen. Growth is an architecture, not a magic trick; I’m here to build a revenue engine, not a one-hit-wonder.
What's one thing nobody asks you?
“Do you have any allergies?”
I don’t.
I love peanuts, gluten, and cheese. I am an equal-opportunity eater.