At Abask Marketing, we pride ourselves on harnessing the power of platforms like LinkedIn to drive tangible results for our clients. Today, we’re excited to share how we helped one of our clients in tech staffing achieve a staggering 115.322% increase in their LinkedIn followers over just one year.

Here’s how we tackled the challenge and delivered exceptional results!

Varied Forms of Content Marketing

Abask Marketing played a pivotal role in helping our client achieve exponential growth in their LinkedIn followers by implementing a diverse and strategic content approach. Recognizing the importance of catering to different audience preferences, we developed a multifaceted content strategy that encompassed various formats, including

• posts to their feed,
• engaging polls,
• documents and carousels
• captivating videos,
• sharing employee posts,
• and informative articles.

By leveraging this diversified content mix, we were able to captivate the audience’s attention, encourage active engagement, and foster meaningful connections.

What does each post type do?

Posts to the feed provided timely updates and valuable insights, polls sparked interactive discussions, videos offered visually compelling storytelling, employee post sharing added a human touch to the brand, and articles showcased expertise and thought leadership.

This comprehensive approach increased the follower count exponentially and strengthened the client’s presence on LinkedIn, positioning them as a trusted authority within the tech industry.

Monitoring Target Audience

Abask Marketing significantly contributed to our client’s remarkable increase in LinkedIn followers by meticulously monitoring when their target audience was most active online. Leveraging sophisticated analytics tools and a deep understanding of the client’s industry and audience demographics, we identified optimal posting times and days to ensure maximum visibility and engagement. By strategically timing our content to align with peak activity periods, we effectively captured the attention of our client’s target audience, resulting in heightened visibility, increased engagement, and, ultimately, exponential growth in followers.

This data-driven approach enhanced our client’s reach and solidified their position as a prominent presence on LinkedIn, fostering stronger connections and driving sustainable growth in their follower base.

Relevant Content Promotion And Hashtag Usage

Prioritizing the delivery of content that was genuinely relevant and valuable to our client’s target audience, rather than overt self-promotion, aided our clients in boosting their followers.

Understanding that people in tech crave authentic interactions and valuable insights, we crafted a content strategy to address our client’s audience’s needs, interests, and pain points. Customers who perceive content as relevant are more than eight times as likely to report accomplishing their goals than those who feel the content is irrelevant.

By consistently delivering high-quality content that provided actionable advice, industry insights, and thought-provoking discussions, we established ourselves as a trusted source of expertise and authority within their niche. And that’s the key: we always place the audience’s needs, their goals, their frustrations, and their schedule at the forefront of our social strategy.

This audience-centric approach fostered deeper connections and engagement and organically attracted a steady stream of new followers genuinely interested in what our client had to offer. As a result, our client experienced exponential growth in their LinkedIn following, solidifying their position as a leading voice in technology.

We also harnessed the power of hashtags to extend our reach and amplify our content’s visibility. Recognizing the importance of strategic hashtag usage in enhancing discoverability and engagement, we meticulously curated a tailored set of hashtags relevant to our client’s industry, target audience, and content themes. By figuring out which hashtags the target audience uses, we can connect with a broader audience beyond our immediate network, tapping into relevant conversations and trending topics within the industry.

Community Engagement

Recognizing the immense potential of LinkedIn groups as vibrant communities where like-minded professionals gather to exchange ideas, seek advice, and share insights, we leveraged groups as fertile ground for expanding our client’s reach and fostering meaningful connections. By identifying and actively participating in groups that aligned closely with our client’s industry and target demographic, we positioned our client as a valuable contributor to relevant discussions, sparking interest and engagement among group members.

This proactive engagement amplified our client’s visibility and facilitated organic growth in their follower base as group members were drawn to the valuable content and expertise our client shared. 92% of customers believe suggestions from friends and families more than advertising, so building a tight-knit community is beneficial and strategic. As a result, our client experienced a substantial increase in their LinkedIn followers, solidifying their position as a trusted authority within their niche.

Abask Marketing orchestrated a significant surge in our clients LinkedIn followers by strategically engaging with influencers from their target audience through conversations, comments, and sharing of their posts. Understanding the influential role that industry leaders and thought pioneers play in shaping conversations and driving engagement on social media, we proactively sought opportunities to connect and interact with key influencers within our client’s niche. By actively participating in discussions, offering valuable insights, and sharing the content of these influencers, we positioned our client as an active and engaged member of their industry community. This genuine engagement facilitated meaningful connections with influencers and attracted attention from their followers, resulting in a notable increase in our client’s LinkedIn following. Through this collaborative approach, our client was able to expand their reach, establish credibility, and solidify their position as a trusted authority within their industry.

Optimization and Analysis

A data-driven approach is essential for optimizing performance and maximizing results. We continuously monitored our client’s LinkedIn analytics, tracking key metrics such as follower growth, engagement rates, and content performance. By analyzing this data, we gained valuable insights into what resonated with our audience and adjusted our strategy accordingly. Whether tweaking our posts’ timing or experimenting with different content formats, we remained agile and adaptable, always striving to improve our results.

The results of our efforts speak for themselves. Over just one year, our client experienced a remarkable 115.322% increase in their LinkedIn followers, surpassing their initial goals and solidifying their position as a prominent player in their industry. Perhaps even more importantly, they saw a significant uptick in engagement, with their content generating meaningful conversations and driving valuable interactions with their audience. Still not convinced? Read our blog on how to boost your LinkedIn engagement!

At Abask Marketing, we believe success on platforms like LinkedIn is more than just numbers—building meaningful connections, fostering authentic engagement, and positioning our clients for long-term growth and success. We can consistently deliver exceptional client results by taking a strategic and data-driven approach and a healthy dose of creativity. If you’re ready to take your LinkedIn presence to the next level, we’re here to help. Get in touch with us today at Abask Marketing, and let’s embark on a journey to unlock your full potential on the world’s premier professional networking platform.