In 2018, Spectra360 hired us for a series of tasks, including new branding and a new website.
As usual, we offered Spectra360 three options for branding and the opportunity to choose one, or offer comments so that we might refine the design. We always offer clients three rounds of feedback and so far have not needed to exceed that number. Spectra360 chose one of the first options we delivered as is – without any tweaks or changes. From their choice, we developed a Brand Standards Manual including logo versions, font choices, and imagery for use on websites, social media, and printed collateral.
Luckily, we were on hand to place the new logo everywhere for Spectra360 and now, they have a succinct, clean and credible appearance.