Keeping track of all the moving pieces involved in a marketing strategy can be challenging, and having a marketing calendar is essential to keeping track of all the campaigns. A marketing calendar helps you plan, organize, and execute your campaigns effectively. One...
Google reportedly has a big team of developers working toward a new search engine on Project Magi. Google says the latest search engine is designed to create a better user experience. Here is how they plan to do it and what marketers should know about the new and...
Accessibility on your website is important but time-consuming. Now, AccessiBe is the tool to fix the problem! The issue of accessibility has become an essential concern for businesses in the last few years. Social awareness and advocacy for disabled people, along with...
With all the types of logos to choose from, it can be overwhelming to decide what to use for your brand. Here’s your guide to all the types of logos to pick from and what kinds of businesses they work from. Wordmarks Examples: Coca-Cola, Subway, eBay, West Elm...
A logo gives your business its brand identity, so it’s vital to portray your core values through your logo. Here is what the elements of your logo can convey and how to utilize them to tell your business’s story. Color Color and psychology have been...
