by Rebecca Amesbury | Business Owners, Marketing Strategy |
1. The “Hope” Trap If I had a dollar for every time a B2B founder told me they were hoping to grow their lead pipeline next quarter, I’d have retired to a beach by now. Honestly, I’d probably be sipping a margarita somewhere sunny and scrolling through LinkedIn for...
by Rebecca Amesbury | Business Owners, Lead Generation, Marketing Strategy |
Let’s Be Honest: You’re Not for Everyone. If you’re an event planner, it doesn’t matter if you have 10,000 recruiters following you, but zero brides. I see this all the time: B2B founders focus on how many followers they have or how many emails they’ve...
by Rebecca Amesbury | Business Owners, Marketing Strategy |
Marketing is changing like it always does. The second we think we’ve mastered the game, someone flips the board and introduces a new set of rules. Lately, artificial intelligence (AI) has been hailed as the golden child of marketing, promising automation,...
by Rebecca Amesbury | Blog with Video, Blogging, Content Marketing, Email Marketing |
AI certainly feels like it’s taking over. More than half of the content you read online, 57% to be exact, is generated by artificial intelligence. It’s everywhere: churning out articles, social media posts, and marketing materials at lightning speed. But...
by Rebecca Amesbury | Business Owners, Social Media |
Navigating the vast landscape of social media can be overwhelming for business owners aiming to enhance their online presence. With numerous platforms available, each offering unique features and audiences, it’s crucial to identify which social media sites align...
by Rebecca Amesbury | Blogging, Content Marketing, Small Business |
Content is everywhere. From blogs to emails to social media posts, it’s a nonstop stream of words competing for attention. But while plenty of content gets seen, not all of it gets results. The real magic happens when your words don’t just attract eyeballs...
