At Abask Marketing, we believe a website should be more than just a digital brochure, it should be a powerful tool that helps businesses grow, connect, and succeed. When GoDrivers360, a leading logistics staffing firm, approached us, they needed more than a standard site.

With the trucking industry facing a severe shortage of over 80,000 drivers, they required an intuitive, high-performing platform that would make hiring seamless for employers while helping drivers find opportunities quickly. Our challenge was to create a site that worked as hard as the drivers and companies it serves: fast, reliable, and built for efficiency. And it needed to be as mobile as the users!

Building a Website for Speed and Efficiency

One critical aspect of the GoDrivers360 site is ensuring a seamless and intuitive user experience. There is no room for delays in the trucking industry, and hiring processes must be just as quick. We focused on designing a site where employers could connect with recruiters easily and drivers could find opportunities without unnecessary steps.

Researchers found that 68% of job seekers search for jobs on their mobile devices. Add in the fact that truck drivers are on the road most days, so we prioritized mobile responsiveness. The site was built to function smoothly on smartphones and tablets, allowing drivers to apply for jobs while on the go.

Beyond usability, the website needed to reflect GoDrivers360’s brand identity as a trustworthy and efficient staffing partner. We developed a professional yet approachable visual design incorporating strong imagery, bold color schemes, and engaging copy. Every element of the site reinforced GoDrivers360’s commitment to matching the right drivers with the right companies. We also included testimonials and industry insights to highlight their expertise and credibility in the trucking space.

Maximizing Visibility with SEO and Job Integration

A well-designed website is only valuable if the right audience can find it. To ensure GoDrivers360 reached the drivers and employers who needed them, we implemented a robust SEO strategy. By targeting high-value keywords such as “truck driver jobs near me” and “hiring CDL drivers,” we helped improve search engine rankings, increasing their visibility to job seekers and hiring managers alike.

Purchasing keywords through an ad strategy is always a recommended tactic, but our sites are created with SEO as a vital element so that the site can perform whether ads are within the budget for our clients or not.

Get your guide on SEO keywords to attract recruiters here!

To further enhance functionality, we integrated job listing features directly into the site, allowing drivers to apply without being redirected elsewhere. This level of convenience is crucial in an industry where every day a position goes unfilled costs companies thousands of dollars. By making job applications as straightforward as possible, GoDrivers360 can connect with drivers faster and help employers fill critical roles without delay.

The Road to Success

Since the launch of the new website, GoDrivers360 has experienced significant growth. Mobile engagement also saw a noticeable uptick, allowing drivers to find and apply for jobs more efficiently than ever.

GoDrivers360 now has a powerful digital platform that reflects its industry leadership, supports its business growth, and makes hiring easier for both companies and drivers. With the trucking industry continuing to evolve, having a website that adapts to changing needs is more important than ever.

At Abask Marketing, we believe a website should do more than exist; it should work as a business digital storefront that drives results. If your company is looking for a strategic digital presence that enhances engagement and streamlines operations, we’re ready to help. Book your free consultation today to bring your vision to life and build something that moves your business forward.