by Lorin Parrella | Content Marketing |
When writing any kind of marketing content, capturing readers’ attention is the first step but not the biggest hurdle. Businesses and content creators’ biggest goal is conversion: converting the audience into followers, the followers into subscribers, and...
by Lorin Parrella | Content Marketing |
In the ever-evolving digital marketing landscape, businesses are constantly seeking innovative ways to capture the attention of their target audience. One strategy that has proven to be exceptionally effective is the use of narratives in marketing content. Narratives...
by Lorin Parrella | Content Marketing |
Visual content creation has become crucial in marketing for capturing and retaining audience attention. With the abundance of information available online, businesses are increasingly turning to visuals to make their content stand out. The power of visuals in content...
by Lorin Parrella | Brand Management |
Pink is undeniably the color of the summer. How’d we get here? Great marketing. The Barbie movie has remained inescapable in the news and social media for the entire year. The marketing campaign helped launch the film into the first billion-dollar box-office...
by Lorin Parrella | Social Media |
The new Meta app, launched on July 5th, hopes to grow to 1 billion users soon, according to CEO Mark Zuckerberg. The app has seen incredibly quick popularity, with over 30 million users joining the morning of its launch. What is Threads? Is it the Twitter Killer? Does...