by Rebecca Amesbury | Business Owners, Lead Generation, Marketing Strategy |
Let’s Be Honest: You’re Not for Everyone. If you’re an event planner, it doesn’t matter if you have 10,000 recruiters following you, but zero brides. I see this all the time: B2B founders focus on how many followers they have or how many emails they’ve...
by Rebecca Amesbury | An entrepreneur |
Every entrepreneur will face burnout. It’s inevitable. When you feel like you’re pushing a rock up a hill every day, getting punched by clients, employees, and partners every now and then on your journey, you will eventually hit a burnout moment. In my...
by Rebecca Amesbury | Business Owners, Recruitment Marketing |
As the staffing industry is slower, now is a good time to pause, take stock, and analyze where you stand in the market. Recent data shows that the labor market is no longer growing at its prior pace. Unemployment has held steady around 4.3 percent, nonfarm payroll...
by Rebecca Amesbury | Business Owners, Marketing Strategy |
Marketing is changing like it always does. The second we think we’ve mastered the game, someone flips the board and introduces a new set of rules. Lately, artificial intelligence (AI) has been hailed as the golden child of marketing, promising automation,...
by Rebecca Amesbury | Blog with Video |
As a staffing company owner, you might find yourself diligently tracking analytics and KPIs, yet still questioning the tangible value of your marketing efforts. It’s a common scenario: investing time and resources into marketing activities without a clear...
