by Rebecca Amesbury | Business Owners, Lead Generation, Marketing Strategy |
Let’s Be Honest: You’re Not for Everyone. If you’re an event planner, it doesn’t matter if you have 10,000 recruiters following you, but zero brides. I see this all the time: B2B founders focus on how many followers they have or how many emails they’ve...
by Rebecca Amesbury | Business Owners, Recruitment Marketing |
As the staffing industry is slower, now is a good time to pause, take stock, and analyze where you stand in the market. Recent data shows that the labor market is no longer growing at its prior pace. Unemployment has held steady around 4.3 percent, nonfarm payroll...
by Rebecca Amesbury | Business Owners |
I have a friend who loves to talk about how nobody works as much as she does. She works 30 hours/ week. I would love to invite her into the brain of a business owner, not in a creepy Black Mirror way, but for a better understanding of the fact that business owners...
by Rebecca Amesbury | Blog with Video |
As a staffing company owner, you might find yourself diligently tracking analytics and KPIs, yet still questioning the tangible value of your marketing efforts. It’s a common scenario: investing time and resources into marketing activities without a clear...
by Rebecca Amesbury | Blog with Video, Blogging, Content Marketing, Email Marketing |
AI certainly feels like it’s taking over. More than half of the content you read online, 57% to be exact, is generated by artificial intelligence. It’s everywhere: churning out articles, social media posts, and marketing materials at lightning speed. But...
