THE BLOG
Here’s what we’re talking about…
What To Do When You Disagree With A Client
When you get hired as a freelancer, you feel proud! Somebody is actually paying you for the skill you believe you have. But, at some point, it's inevitable that you'll be asked to work on something that you think is a waste of time or goes against your beliefs. Today,...
Why I hate the word “copywriter.”
Before I get into the business of being a copywriter that hates the word copywriter, let me paint a picture for you...My son is obsessed with animals. His favorite is the cheetah. So, when we were at Disney and I saw another kid buying a big spotted cat (a soft toy,...
How a Virtual Assistant Can Help Freelancers Get Through the Holidays
Some might say that surviving the winter holidays is a full-time job!You have to worry about buying presents, decorating, sending out cards, cooking dinner, and, of course, dealing with your family! The time between the beginning and the end of December can be some of...
Stop your weekly blog! It’s killing your mojo!
Should I write a new blog post every week? Yes and no. Here’s how to know and how to maximize each blog post your write.
5 inspiring podcasts that will motivate writers
I LOVE podcasts. I listen to them at home, in the office, in the car, in a bar, with a jar… Here are my 5 favorite podcasts for writers. Enjoy!
Fort Lauderdale is for Entrepreneurs
I am high off the recent experience that was the Women Empower Expo (WEX). The gathering of hopeful female entrepreneurs is a break from the normal networking events I experience. Being a copywriter that works within the more masculine construction, recruiting, and...
Ten tools that will make your on-the-go small business easier (and more fun!)
Abask Marketing has been in business for six years now. When I made the decision to go out on my own, I made a list of potential clients and started pitching. By the time I made the leap and dumped the 9 to 5, I had a client roster worth well over $100,000 (annual revenue). Not bad for a one-girl show with very little overhead, eh? But nothing can ever be that simple.
Here’s what happened next…
How to be a wealthy copywriter with only 4 clients or less
Is "wealthy copywriter" a possibility? In my experience, copywriters are not wealthy copywriters because they have high turnover with clients. To be a wealthy copywriter, or even a copywriter making a livable wage, you need to have clients on a retainer basis or at...
The Copywriter’s Book Challenge (read to be a better writer in 2017)
Every year we take on a copywriter's book challenge as a group. We choose books to read that will enhance our writing and business skills and after we read them we write an honest report on each. The 2016 copywriter's book challenge was not very successful. It...
Are your core values at the core of your business?
Core Values – yes or no? They can really set the tone for the way your company interacts with customers and how employees treat each other, but if you don’t know how to write core values, they can be mundane, bland and dishonest. Today, we walk you through the hows and how nots and, along with a free workbook, we walk you through how to use core values to create your ideal customer.
The Love/ Hate Relationship with Digital Evangelists
If the election taught us one thing it was this, "Most digital 'news' ain't news. In fact, most of what you see online is bull." Testimonials and statements of individuals are not to be construed as claims or representations of average earnings. We cannot, do not, and...
Do we need negative news?
“Civilization is a stream with banks,” wrote Will Durant in LIFE magazine. “The stream is sometimes filled with blood from people killing, stealing, shouting and doing the things historians usually record, while on the banks, unnoticed, people build homes, make love, raise children, sing songs, write poetry and even whittle statues. The story of civilization is the story of what happened on the banks of the river.”¹
Book Report: Big Magic
You read this book and you will feel all froufrou and warm inside. So you will sit down to meditate and be in touch with the world’s cosmic energy. While you’re sitting there waiting for a sign, you’ll start thinking about the laundry. Might as well do a load of laundry rather than sit here, so you’ll do a load of laundry while you wait for the cosmos to visit…
5 easy ways to get an impulse purchase from your blog visitors.
If you have been providing consistently good content, building your credibility and nurturing your followers, all it takes is one blog post kissed by the Gods and you are suddenly seeing sales like you never imagined. But for most of us, our content is good, people are visiting the site, we’ve built up interest, but not one of those lovely visitors hits the final purchase button. Why God? Why?
That’s the question we are considering today: What can you do to trigger an impulse purchase?
50 Blog Post Topic Ideas
How many times have you sat at your computer to write a blog and not known what to write about? To give you some ideas, I’ve compiled a list of 51 blog topics that you can write about so next time you say, “What should I blog about?” you’ll have an answer at the ready!