Keeping track of all the moving pieces involved in a marketing strategy can be challenging, and having a marketing calendar is essential to keeping track of all the campaigns. A marketing calendar helps you plan, organize, and execute your campaigns effectively. One...
Google reportedly has a big team of developers working toward a new search engine on Project Magi. Google says the latest search engine is designed to create a better user experience. Here is how they plan to do it and what marketers should know about the new and...
Accessibility on your website is important but time-consuming. Now, AccessiBe is the tool to fix the problem! The issue of accessibility has become an essential concern for businesses in the last few years. Social awareness and advocacy for disabled people, along with...
With all the types of logos to choose from, it can be overwhelming to decide what to use for your brand. Here’s your guide to all the types of logos to pick from and what kinds of businesses they work from. Wordmarks Examples: Coca-Cola, Subway, eBay, West Elm...
A logo gives your business its brand identity, so it’s vital to portray your core values through your logo. Here is what the elements of your logo can convey and how to utilize them to tell your business’s story. Color Color and psychology have been...
Now that the data from 2022 is in, we can see how the algorithm has affected creators and marketers in the last year. Here are the LinkedIn Post Types that performed the best in 2022 and what you should integrate into your content calendar. Text Posts These are the...
Native posts are those that are posted directly on LinkedIn as opposed to a content calendar where you schedule posts ahead of time. Which is better for you or your business? Linkedin is one of the best and most effective ways to connect for B2B marketing. Regular and...
“Hey Rebecca, How long does it take to build a website? We need a new website, so I’d like to jump on a call with you. I’d like this completed in the next couple weeks, so time is of the essence. Let me know when you’re available.” Ah, the email every marketing agency...
Great news! Abask is now a MailChimp-certified email marketing agency!!! We love email marketing here and think you should too. Here are a few reasons you should add emails to your marketing strategy: It’s one of the best ways to not lose leads. Once you get an email...
Your LinkedIn company page is one of the best ways to get impressions on your content and build a positive brand image. It is recommended that you post at least once a day on LinkedIn, but that can be difficult, especially if you don’t have a large team to pump...
