by Rebecca Batisto | Copywriting |
What to charge for freelance services This is a hot topic in the freelance and contractor world. Unless you have a specific product, you are ultimately selling your own services. How much is your time worth? And here’s the tough answer: nobody has a definitive...
by Rebecca Batisto | Copywriting, stories |
I LOVE podcasts. I listen to them at home, in the office, in the car, in a bar, with a jar… Here are my 5 favorite podcasts for writers. These are a mix of grammar helpers, storytellers, business advisors, pitching experts, and all around most motivating...
by Rebecca Batisto | Content Marketing, Content Marketing, Copywriting |
Every successful freelancer has also, at some time, been a freelance failure. I know, I know, you’re all like, “What? It’s not just me?” Nope, it’s not just you. Believe it or not, even I have been the screwer upper of a thing or two. It...
by Rebecca Batisto | Marketing Team Member, Small Business |
Don’t let the money in your budget go to waste! This year is winding down faster than any of us can keep up with. Before you know it, it will be time to evaluate what worked and what didn’t. It will be time to set up your marketing budget for the upcoming...
by Rebecca Batisto | Blogging, Content Marketing, Content Marketing |
Blogging is something that anybody CAN do, but not everybody can do it successfully or efficiently. Which is why there are hundreds of thousands of blogs in the world wide interwebs that have been abandoned and forgotten (cue the Sarah Maclachlan music). While we all...
by Rebecca Batisto | stories |
“Arabella kissed Daniel.” My son was the first of about 15 children to tell me this fact. My five-year-old looks at me with an air of indifference. She finds this fact to be mundane, not as monumental as my first kiss 38 years earlier. As an adorable five-year-old,...
by Rebecca Batisto | stories |
This story was originally published in Fort Lauderdale Magazine Chelsea was my first dog. The first dog that belonged to me and me alone at 21 years old. We hung out, we talked, we got drunk and made up ditties. OK, I did that, but she was right there with me. We went...
by Rebecca Batisto | An entrepreneur, Marketing Team Member, Small Business, stories |
I am high off the recent experience that was the Women Empower Expo (WEX). The gathering of hopeful female entrepreneurs is a break from the normal networking events I experience. Being a copywriter that works within the more masculine construction, recruiting, and...
by Rebecca Batisto | An entrepreneur, Blogging, Copywriting, Small Business |
MARKETING TOOLS ARE KEY! Being your own marketing department, your own sales team, you own HR department, and your own accounting division while you’re also trying to do the work that actually bring in money, is an exhausting, and sometimes impossible, task. On top of...
by Rebecca Batisto | Copywriting |
Is “wealthy copywriter” a possibility? In my experience, copywriters are not wealthy copywriters because they have high turnover with clients. To be a wealthy copywriter, or even a copywriter making a livable wage, you need to have clients on a retainer...
