by Lorin Parrella | Website Design |
In the fast-paced world of the internet, the role of a website is pivotal for any business striving to make a mark. In 2023, Abask Marketing embarked on an exciting project, taking the opportunity to revamp Saige Partners website. The goal was to make their website...
by Rebecca Batisto | Content Marketing |
In today’s digital age, websites are gateways to a wealth of information, products, and services. However, not all internet users have the same ease of access when navigating these virtual spaces. To ensure equality, certifying that your website is accessible to...
by Rebecca Batisto | Marketing Strategy |
In the ever-evolving digital marketing landscape, peer-to-peer marketing has become a powerful strategy that leverages the influence of individuals within a community. Unlike traditional advertising methods, peer-to-peer marketing relies on genuine connections and...
by Lorin Parrella | Brand Management |
Pink is undeniably the color of the summer. How’d we get here? Great marketing. The Barbie movie has remained inescapable in the news and social media for the entire year. The marketing campaign helped launch the film into the first billion-dollar box-office...
by Lorin Parrella | Social Media |
The new Meta app, launched on July 5th, hopes to grow to 1 billion users soon, according to CEO Mark Zuckerberg. The app has seen incredibly quick popularity, with over 30 million users joining the morning of its launch. What is Threads? Is it the Twitter Killer? Does...
by Lorin Parrella | Content Marketing |
Keeping track of all the moving pieces involved in a marketing strategy can be challenging, and having a marketing calendar is essential to keeping track of all the campaigns. A marketing calendar helps you plan, organize, and execute your campaigns effectively. One...
by Lorin Parrella | SEO |
Google reportedly has a big team of developers working toward a new search engine on Project Magi. Google says the latest search engine is designed to create a better user experience. Here is how they plan to do it and what marketers should know about the new and...
by Rebecca Batisto | Business Owners, Content Marketing |
Accessibility on your website is important but time-consuming. Now, AccessiBe is the tool to fix the problem! The issue of accessibility has become an essential concern for businesses in the last few years. Social awareness and advocacy for disabled people, along with...
by Anna Rowland | Brand Management |
With all the types of logos to choose from, it can be overwhelming to decide what to use for your brand. Here’s your guide to all the types of logos to pick from and what kinds of businesses they work from. Wordmarks Examples: Coca-Cola, Subway, eBay, West Elm...
by Rebecca Batisto | Brand Management, Content Marketing |
A logo gives your business its brand identity, so it’s vital to portray your core values through your logo. Here is what the elements of your logo can convey and how to utilize them to tell your business’s story. Color Color and psychology have been...