by Rebecca Amesbury | Business Owners, Marketing Strategy |
1. The “Hope” Trap If I had a dollar for every time a B2B founder told me they were hoping to grow their lead pipeline next quarter, I’d have retired to a beach by now. Honestly, I’d probably be sipping a margarita somewhere sunny and scrolling through LinkedIn for...
by Rebecca Amesbury | Business Owners, Lead Generation, Marketing Strategy |
Let’s Be Honest: You’re Not for Everyone. If you’re an event planner, it doesn’t matter if you have 10,000 recruiters following you, but zero brides. I see this all the time: B2B founders focus on how many followers they have or how many emails they’ve...
by Rebecca Amesbury | Business Owners, Recruitment Marketing |
As the staffing industry is slower, now is a good time to pause, take stock, and analyze where you stand in the market. Recent data shows that the labor market is no longer growing at its prior pace. Unemployment has held steady around 4.3 percent, nonfarm payroll...
by Rebecca Amesbury | Business Owners |
I have a friend who loves to talk about how nobody works as much as she does. She works 30 hours/ week. I would love to invite her into the brain of a business owner, not in a creepy Black Mirror way, but for a better understanding of the fact that business owners...
by Rebecca Amesbury | Business Owners, Marketing Strategy |
Marketing is changing like it always does. The second we think we’ve mastered the game, someone flips the board and introduces a new set of rules. Lately, artificial intelligence (AI) has been hailed as the golden child of marketing, promising automation,...
by Rebecca Amesbury | Business Owners, Social Media |
Navigating the vast landscape of social media can be overwhelming for business owners aiming to enhance their online presence. With numerous platforms available, each offering unique features and audiences, it’s crucial to identify which social media sites align...
