by Rebecca Amesbury | Business Owners, Marketing Strategy |
1. The “Hope” Trap If I had a dollar for every time a B2B founder told me they were hoping to grow their lead pipeline next quarter, I’d have retired to a beach by now. Honestly, I’d probably be sipping a margarita somewhere sunny and scrolling through LinkedIn for...
by Rebecca Amesbury | Business Owners, Lead Generation, Marketing Strategy |
Let’s Be Honest: You’re Not for Everyone. If you’re an event planner, it doesn’t matter if you have 10,000 recruiters following you, but zero brides. I see this all the time: B2B founders focus on how many followers they have or how many emails they’ve...
by Rebecca Amesbury | Business Owners, Marketing Strategy |
Marketing is changing like it always does. The second we think we’ve mastered the game, someone flips the board and introduces a new set of rules. Lately, artificial intelligence (AI) has been hailed as the golden child of marketing, promising automation,...
by Rebecca Amesbury | Content Marketing, Marketing Strategy, Recruitment Marketing, Social Media |
National Staffing Week is a chance to shine a spotlight on the unsung heroes of the workforce—staffing professionals who keep businesses running smoothly. It’s an opportunity to say “thank you” in creative and heartfelt ways. At Abask, we’ve...
by Rebecca Amesbury | Marketing Strategy |
In the ever-evolving digital marketing landscape, peer-to-peer marketing has become a powerful strategy that leverages the influence of individuals within a community. Unlike traditional advertising methods, peer-to-peer marketing relies on genuine connections and...
by Anna Rowland | Business Owners, Marketing Strategy |
Recruiting companies need solid landing pages, both for employers and employees. The challenge is making a landing page that attracts both your target demographics. Your landing page is your first impression and could be a make-or-break for your conversions. The...
