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Hope is Not a Marketing Strategy (And Why That’s Great News)

Hope is Not a Marketing Strategy (And Why That’s Great News)

by Rebecca Amesbury | Business Owners, Marketing Strategy | 0 comments

1. The “Hope” Trap If I had a dollar for every time a B2B founder told me they were hoping to grow their lead pipeline next quarter, I’d have retired to a beach by now. Honestly, I’d probably be sipping a margarita somewhere sunny and scrolling through LinkedIn for...
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