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The Marketing Success of the Barbie Movie

The Marketing Success of the Barbie Movie

by Lorin Parrella | Brand Management | 0 comments

Pink is undeniably the color of the summer. How’d we get here? Great marketing. The Barbie movie has remained inescapable in the news and social media for the entire year. The marketing campaign helped launch the film into the first billion-dollar box-office...
CoSchedule: The Best Marketing Calendar

CoSchedule: The Best Marketing Calendar

by Lorin Parrella | Content Marketing | 0 comments

Keeping track of all the moving pieces involved in a marketing strategy can be challenging, and having a marketing calendar is essential to keeping track of all the campaigns. A marketing calendar helps you plan, organize, and execute your campaigns effectively. One...
Project Magi: Google’s Big News!

Project Magi: Google’s Big News!

by Lorin Parrella | SEO | 0 comments

Google reportedly has a big team of developers working toward a new search engine on Project Magi. Google says the latest search engine is designed to create a better user experience. Here is how they plan to do it and what marketers should know about the new and...
Is Your Website ADA Compliant? 

Is Your Website ADA Compliant? 

by Rebecca Batisto | Business Owners, Content Marketing | 0 comments

Accessibility on your website is important but time-consuming. Now, AccessiBe is the tool to fix the problem! The issue of accessibility has become an essential concern for businesses in the last few years. Social awareness and advocacy for disabled people, along with...
Types of Logos and Which Would Work for You!

Types of Logos and Which Would Work for You!

by Anna Rowland | Brand Management | 0 comments

With all the types of logos to choose from, it can be overwhelming to decide what to use for your brand. Here’s your guide to all the types of logos to pick from and what kinds of businesses they work from.  Wordmarks Examples: Coca-Cola, Subway, eBay, West Elm...
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  • The Marketing Success of the Barbie Movie
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