by Lorin Parrella | Content Marketing |
Visual content creation has become crucial in marketing for capturing and retaining audience attention. With the abundance of information available online, businesses are increasingly turning to visuals to make their content stand out. The power of visuals in content...
by Rebecca Amesbury | Content Marketing |
In today’s digital age, websites are gateways to a wealth of information, products, and services. However, not all internet users have the same ease of access when navigating these virtual spaces. To ensure equality, certifying that your website is accessible to...
by Rebecca Amesbury | Brand Management, Content Marketing |
A logo gives your business its brand identity, so it’s vital to portray your core values through your logo. Here is what the elements of your logo can convey and how to utilize them to tell your business’s story. Color Color and psychology have been...
by Rebecca Amesbury | Content Marketing, Social Media |
Now that the data from 2022 is in, we can see how the algorithm has affected creators and marketers in the last year. Here are the LinkedIn Post Types that performed the best in 2022 and what you should integrate into your content calendar. Text Posts These are the...
by Rebecca Amesbury | Content Marketing, Social Media |
Native posts are those that are posted directly on LinkedIn as opposed to a content calendar where you schedule posts ahead of time. Which is better for you or your business? Linkedin is one of the best and most effective ways to connect for B2B marketing. Regular and...
