by Lorin Parrella | Brand Management, Marketing |
As a staffing firm, you’re tasked with one of the most critical roles in the modern workforce: matching the right talent with the right companies. Candidates aren’t just looking for a paycheck anymore—they’re seeking meaningful connections with the...
by Lorin Parrella | Brand Management, Marketing |
Employer branding has become a powerful differentiator in recruitment, giving companies a leg up in attracting top talent. And if you’re not paying attention to it, you’re already falling behind. It’s not just about what you do; it’s about how...
by Lorin Parrella | Brand Management |
Pink is undeniably the color of the summer. How’d we get here? Great marketing. The Barbie movie has remained inescapable in the news and social media for the entire year. The marketing campaign helped launch the film into the first billion-dollar box-office...
by Anna Rowland | Brand Management |
With all the types of logos to choose from, it can be overwhelming to decide what to use for your brand. Here’s your guide to all the types of logos to pick from and what kinds of businesses they work from. Wordmarks Examples: Coca-Cola, Subway, eBay, West Elm...
by Rebecca Amesbury | Brand Management, Content Marketing |
A logo gives your business its brand identity, so it’s vital to portray your core values through your logo. Here is what the elements of your logo can convey and how to utilize them to tell your business’s story. Color Color and psychology have been...
by Anna Rowland | Brand Management, Content Marketing |
Employees make a business run smoothly, but good employees can be hard to attract. Potential employees and customers alike are looking for personable companies with good reputations. Both of these goals can be accomplished by featuring employee spotlights on your...
