by Lorin Parrella | Content Marketing |
In the ever-evolving digital marketing landscape, businesses are constantly seeking innovative ways to capture the attention of their target audience. One strategy that has proven to be exceptionally effective is the use of narratives in marketing content. Narratives...
by Rebecca Batisto | Content Marketing |
In today’s digital age, websites are gateways to a wealth of information, products, and services. However, not all internet users have the same ease of access when navigating these virtual spaces. To ensure equality, certifying that your website is accessible to...
by Lorin Parrella | Brand Management |
Pink is undeniably the color of the summer. How’d we get here? Great marketing. The Barbie movie has remained inescapable in the news and social media for the entire year. The marketing campaign helped launch the film into the first billion-dollar box-office...
by Lorin Parrella | Social Media |
The new Meta app, launched on July 5th, hopes to grow to 1 billion users soon, according to CEO Mark Zuckerberg. The app has seen incredibly quick popularity, with over 30 million users joining the morning of its launch. What is Threads? Is it the Twitter Killer? Does...
by Lorin Parrella | Content Marketing |
Keeping track of all the moving pieces involved in a marketing strategy can be challenging, and having a marketing calendar is essential to keeping track of all the campaigns. A marketing calendar helps you plan, organize, and execute your campaigns effectively. One...
