by Lorin Parrella | Content Marketing |
When writing any kind of marketing content, capturing readers’ attention is the first step but not the biggest hurdle. Businesses and content creators’ biggest goal is conversion: converting the audience into followers, the followers into subscribers, and...
by Lorin Parrella | Brand Management |
Pink is undeniably the color of the summer. How’d we get here? Great marketing. The Barbie movie has remained inescapable in the news and social media for the entire year. The marketing campaign helped launch the film into the first billion-dollar box-office...
by Lorin Parrella | Content Marketing |
Keeping track of all the moving pieces involved in a marketing strategy can be challenging, and having a marketing calendar is essential to keeping track of all the campaigns. A marketing calendar helps you plan, organize, and execute your campaigns effectively. One...
by Lorin Parrella | SEO |
Google reportedly has a big team of developers working toward a new search engine on Project Magi. Google says the latest search engine is designed to create a better user experience. Here is how they plan to do it and what marketers should know about the new and...
by Rebecca Amesbury | Business Owners, Content Marketing |
Accessibility on your website is important but time-consuming. Now, AccessiBe is the tool to fix the problem! The issue of accessibility has become an essential concern for businesses in the last few years. Social awareness and advocacy for disabled people, along with...
