by Lorin Parrella | Social Media |
Small business owners often find themselves trying to juggle multiple social media platforms at once. While the temptation to establish a presence everywhere is understandable, spreading your efforts too thin can actually hinder your growth. Here’s why concentrating...
by Lorin Parrella | Blogging, Marketing |
Today, let’s discuss a powerful tool that can skyrocket your client reach: blogs. In the digital age, where attention spans are shorter than ever, blogs stand tall as a beacon of engagement and connection. At Abask Marketing, we’ve seen firsthand how blogs...
by Lorin Parrella | Content Marketing |
In the ever-evolving digital marketing landscape, businesses are constantly seeking innovative ways to capture the attention of their target audience. One strategy that has proven to be exceptionally effective is the use of narratives in marketing content. Narratives...
by Rebecca Batisto | Brand Management, Content Marketing |
A logo gives your business its brand identity, so it’s vital to portray your core values through your logo. Here is what the elements of your logo can convey and how to utilize them to tell your business’s story. Color Color and psychology have been...
by Rebecca Batisto | Content Marketing, Social Media |
Now that the data from 2022 is in, we can see how the algorithm has affected creators and marketers in the last year. Here are the LinkedIn Post Types that performed the best in 2022 and what you should integrate into your content calendar. Text Posts These are the...