by Rebecca Batisto | Small Business |
MARKETING TOOLS ARE KEY! Being your own marketing department, your own sales team, you own HR department, and your own accounting division while you’re also trying to do the work that actually bring in money, is an exhausting, and sometimes impossible, task. On top of...
by Rebecca Batisto | Marketing Team Member, Small Business, Writing |
I cannot remember the amount of core values I have rewritten for growing companies. I can almost guarantee that before I rewrote them, they had one or more of the following as a core value: Employees/ Team Members. We love ’em and they love us Customers: We love...
by Rebecca Batisto | Marketing Team Member, Public Relations, Social Media |
If you follow the news you might feel that bad things are happening everywhere, even on your own front doorstep. According to the mass media, riots are happening in your street, politicians are withholding secrets that could be the death of us all, and anyone not...
by Rebecca Batisto | An entrepreneur |
The entrepreneurial funk. That horrid feeling that you are a worthless piece of crap. It happens to all of us. At every stage of business. It comes and goes and comes back again, even after the first few years of business. Even when other people think you’re an...
by Rebecca Batisto | An entrepreneur, Email Marketing |
Have you ever been at a family gathering and heard your mother speak about what you do? After a few years in business, you should have a finely-tuned elevator pitch, but then mum comes along and flattens the pitch in seconds with a dud referral. What she says might be...
by Rebecca Batisto | Small Business |
I am on fire today. I’m trying to get so many things done so that I can spend the weekend switched off and face to face with my children. Earlier this week I overheard my 4-year-old tell my 3-year-old, “You know why mama and daddy are always on the phone?...