by Lorin Parrella | Brand Management |
Pink is undeniably the color of the summer. How’d we get here? Great marketing. The Barbie movie has remained inescapable in the news and social media for the entire year. The marketing campaign helped launch the film into the first billion-dollar box-office...
by Lorin Parrella | Social Media |
The new Meta app, launched on July 5th, hopes to grow to 1 billion users soon, according to CEO Mark Zuckerberg. The app has seen incredibly quick popularity, with over 30 million users joining the morning of its launch. What is Threads? Is it the Twitter Killer? Does...
by Lorin Parrella | Content Marketing |
Keeping track of all the moving pieces involved in a marketing strategy can be challenging, and having a marketing calendar is essential to keeping track of all the campaigns. A marketing calendar helps you plan, organize, and execute your campaigns effectively. One...
by Lorin Parrella | SEO |
Google reportedly has a big team of developers working toward a new search engine on Project Magi. Google says the latest search engine is designed to create a better user experience. Here is how they plan to do it and what marketers should know about the new and...
by Rebecca Amesbury | Business Owners, Content Marketing |
Accessibility on your website is important but time-consuming. Now, AccessiBe is the tool to fix the problem! The issue of accessibility has become an essential concern for businesses in the last few years. Social awareness and advocacy for disabled people, along with...
by Anna Rowland | Brand Management |
With all the types of logos to choose from, it can be overwhelming to decide what to use for your brand. Here’s your guide to all the types of logos to pick from and what kinds of businesses they work from. Wordmarks Examples: Coca-Cola, Subway, eBay, West Elm...
by Rebecca Amesbury | Brand Management, Content Marketing |
A logo gives your business its brand identity, so it’s vital to portray your core values through your logo. Here is what the elements of your logo can convey and how to utilize them to tell your business’s story. Color Color and psychology have been...
by Rebecca Amesbury | Content Marketing, Social Media |
Now that the data from 2022 is in, we can see how the algorithm has affected creators and marketers in the last year. Here are the LinkedIn Post Types that performed the best in 2022 and what you should integrate into your content calendar. Text Posts These are the...
by Rebecca Amesbury | Content Marketing, Social Media |
Native posts are those that are posted directly on LinkedIn as opposed to a content calendar where you schedule posts ahead of time. Which is better for you or your business? Linkedin is one of the best and most effective ways to connect for B2B marketing. Regular and...
by Rebecca Amesbury | Lead Generation |
“Hey Rebecca, How long does it take to build a website? We need a new website, so I’d like to jump on a call with you. I’d like this completed in the next couple weeks, so time is of the essence. Let me know when you’re available.” Ah, the email every marketing agency...
