by Anna Rowland | Brand Management |
With all the types of logos to choose from, it can be overwhelming to decide what to use for your brand. Here’s your guide to all the types of logos to pick from and what kinds of businesses they work from. Wordmarks Examples: Coca-Cola, Subway, eBay, West Elm...
by Rebecca Batisto | Brand Management, Content Marketing |
A logo gives your business its brand identity, so it’s vital to portray your core values through your logo. Here is what the elements of your logo can convey and how to utilize them to tell your business’s story. Color Color and psychology have been...
by Rebecca Batisto | Content Marketing, Social Media |
Now that the data from 2022 is in, we can see how the algorithm has affected creators and marketers in the last year. Here are the LinkedIn Post Types that performed the best in 2022 and what you should integrate into your content calendar. Text Posts These are the...
by Rebecca Batisto | Content Marketing, Social Media |
Native posts are those that are posted directly on LinkedIn as opposed to a content calendar where you schedule posts ahead of time. Which is better for you or your business? Linkedin is one of the best and most effective ways to connect for B2B marketing. Regular and...
by Rebecca Batisto | Lead Generation |
“Hey Rebecca, How long does it take to build a website? We need a new website, so I’d like to jump on a call with you. I’d like this completed in the next couple weeks, so time is of the essence. Let me know when you’re available.” Ah, the email every marketing agency...
by Rebecca Batisto | Content Marketing, Email Marketing |
Great news! Abask is now a MailChimp-certified email marketing agency!!! We love email marketing here and think you should too. Here are a few reasons you should add emails to your marketing strategy: It’s one of the best ways to not lose leads. Once you get an email...
by Rebecca Batisto | Content Marketing, Social Media |
Your LinkedIn company page is one of the best ways to get impressions on your content and build a positive brand image. It is recommended that you post at least once a day on LinkedIn, but that can be difficult, especially if you don’t have a large team to pump...
by Rebecca Batisto | Email Marketing |
When you have a limited marketing budget, your best option is to consider marketing material that will get you the most bang for your buck. While TikTok is an exciting new way to market yourself, producing a TikTok requires a lot of investment and offers a minimal...
by Anna Rowland | Business Owners, Marketing Strategy |
Recruiting companies need solid landing pages, both for employers and employees. The challenge is making a landing page that attracts both your target demographics. Your landing page is your first impression and could be a make-or-break for your conversions. The...
by Rebecca Batisto | Business Owners, Content Marketing, Freelancers, The Freelance Juggle |
“To travel and work from anywhere is the dream.” ~every freelancer ever. As I sit in a hospital waiting room, I can’t help but think back on the conversation I’ve had a million times: “You work for yourself? So, you can work from anywhere and make your own...