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Why Tone Makes or Breaks Your Content Marketing Game

Why Tone Makes or Breaks Your Content Marketing Game

by Lorin Parrella | Content Marketing | 0 comments

We know you’ve got killer content. It’s packed with valuable insights, backed by data, and tailored to your audience’s needs. But for some reason, it’s just not hitting home. The engagement could be better, the bounce rate is high, and...
Building a Recruitment Marketing Funnel: From Awareness to Offer

Building a Recruitment Marketing Funnel: From Awareness to Offer

by Lorin Parrella | Lead Generation, Marketing | 0 comments

Recruitment today is about much more than simply posting jobs and waiting for the right candidates to find them. The best talent isn’t just sitting around, waiting to find the perfect job—they’re actively being courted by multiple recruiters and employers....
Why Employee Testimonials Are Key to Your Recruitment Marketing Strategy

Why Employee Testimonials Are Key to Your Recruitment Marketing Strategy

by Lorin Parrella | Brand Management, Marketing | 0 comments

As a staffing firm, you’re tasked with one of the most critical roles in the modern workforce: matching the right talent with the right companies. Candidates aren’t just looking for a paycheck anymore—they’re seeking meaningful connections with the...
The Role of Content Marketing in Attracting Passive Candidates

The Role of Content Marketing in Attracting Passive Candidates

by Lorin Parrella | Content Marketing | 0 comments

In a saturated talent market, where top professionals are either deeply entrenched in their current roles or inundated with job offers, the challenge for hiring managers and recruiters isn’t just finding the right talent—it’s attracting and engaging those...
The Role of Employer Branding in Recruitment: Why It Matters More Than Ever

The Role of Employer Branding in Recruitment: Why It Matters More Than Ever

by Lorin Parrella | Brand Management, Marketing | 0 comments

Employer branding has become a powerful differentiator in recruitment, giving companies a leg up in attracting top talent. And if you’re not paying attention to it, you’re already falling behind. It’s not just about what you do; it’s about how...
Five Ways for Staffing Firms to Market to Clients in a Tight Economy

Five Ways for Staffing Firms to Market to Clients in a Tight Economy

by Rebecca Amesbury | Lead Generation | 0 comments

If you’re running a business today, then the following is not news to you: companies have tightened their belts, hiring decisions are slower or even canceled altogether, and budgets are shrinking. However, a challenging economy doesn’t always mean fewer...
Why Section 508 Compliance Matters for Government Contractors—and How to Get Started

Why Section 508 Compliance Matters for Government Contractors—and How to Get Started

by Lorin Parrella | Website Design | 0 comments

If your business works with the government, especially in staffing, there’s a critical requirement you can’t ignore: Section 508 compliance. Ensuring your website is accessible to all users, including individuals with disabilities, isn’t just a...
How to Celebrate National Staffing Week

How to Celebrate National Staffing Week

by Rebecca Amesbury | Content Marketing, Marketing Strategy, Recruitment Marketing, Social Media | 0 comments

National Staffing Week is a chance to shine a spotlight on the unsung heroes of the workforce—staffing professionals who keep businesses running smoothly. It’s an opportunity to say “thank you” in creative and heartfelt ways. At Abask, we’ve...
Why Focusing on One Social Media Platform Makes Sense for Growing Businesses

Why Focusing on One Social Media Platform Makes Sense for Growing Businesses

by Lorin Parrella | Social Media | 0 comments

Small business owners often find themselves trying to juggle multiple social media platforms at once. While the temptation to establish a presence everywhere is understandable, spreading your efforts too thin can actually hinder your growth. Here’s why concentrating...
Why LinkedIn Remains the Best Social Media Platform for Growing Your Recruiting Company

Why LinkedIn Remains the Best Social Media Platform for Growing Your Recruiting Company

by Lorin Parrella | Social Media | 0 comments

Hey there, recruiters and marketing mavens! Today, we’re diving into a topic near and dear to our hearts: social media platforms and why LinkedIn still reigns supreme for growing your audience. As digital marketing continues to change and grow, it’s...
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